This entry was posted on January 6, 2010
Floral Cases are a great way to showcase the fresh, colorful flowers and arrangements that you have ready for sale at your business. Designed to prolong the freshness and the lifespan of your blooms, these flower cases will deliver quality service to your operation while boosting sales and your bottom line! True Refrigeration is one of the most trusted brands when it comes to commercial refrigerators, freezers, and flower cases. Depending on the size of your business and what kind of business you run, there are many options available. Here is a quick guide to purchasing your commercial floral case.
Timing is Everything
No matter what you are shopping for you should consider a timeline for your business. If the product seriously affects your sales, the sooner you buy it the better. Marketing for holidays well in advance will also greatly improve your sales and alert customers that they can place orders long before the holidays roll around. You also might want to consider birthdays, anniversaries, and graduation announcements along with specific discounts for each one so that customers that have purchased products from you before will return and give great referrals.
Case Size is a Factor
The larger your floral case is, the more flowers you can stock and sell. No matter how big your business is or how much you rely on flower sales you need to consider the fact that when holidays come up you will need the space provided by a larger case. For gaps between holidays, you can spread out your products and allow more space for your displays. If your business is pretty small or you don't rely heavily on these sales, then buying even a small case would still be a great investment in the long run.
Variety in Your Products
The most obvious use of a floral case would be for the purpose of keeping your flowers fresh and beautiful. However, you might want to look into providing other products for your customers, such as pretty plants for around the house or small accessories that would go with the plants. A floral case is not just a case -- it is also a display case for other gifts. Customers love variety and they love to know that you have products that go well together. Pairing products is just another way to increase sales.
At Mission Restaurant Supply, we stand by our products and bring you only the best equipment and supplies no matter the occasion. Feel free to call us at 800-319-0690 with your questions or comments!