Prove That Your Business is Worthwhile Customers want to know that they can rely on you to keep them happy and that going out to eat won't require any effort on their part other than the obvious ordering of the food and paying of the check. You have to show them that you are willing to do whatever it takes to make your restaurant successful and that their opinions do matter. One reason why chain restaurants do so much better than independent restaurants is because they are willing to experiment. They change their menus according to the season, upgrade décor, run amazing specials that are usually pretty different from their menu (but trendy), and ask for feedback. Once something works great, they run with it. What have you done for your customers recently? Where to Spend Your Money Most restaurant owners and managers are under the same common misunderstanding that marketing needs to be grossly amplified during certain times of the year, or day, when business is particularly slow. There couldn't be a bigger waste of marketing dollars. There's always a reason why business is slow at certain times and it's most likely because it's slow everywhere. According to Aaron Allen of RestaurantReport.com, "Marketing can't change behavior; it can only influence existing behaviors." Your marketing campaigns should be proportional to the kind of business you already get during that time. If July is usually busy for you, then make sure to continue to market July. Same goes for your happy hour or brunch. Remember the idea of keeping current clientele and bringing them back over and over again. Even if it is a slow time of year, your clientele will return if they have the money to spend. To amplify sales during slow times, make sure that your guests are getting just as good of service as when your restaurant is moving at a steady pace. Also make sure that you are spending more money on training than marketing during these times. Extremely successful companies, such as Starbucks, spend millions of dollars on training and because of this their staff is known for their consistency and perfection when it comes to service and making their products. Well trained employees will up-sell, know every detail of your product, and be able to sell it to anyone. Social Media & It's Impact on the Foodservice Industry It's no secret that restaurant and quick service venues have begun to strongly rely on social media and all of the free advertising on the web. Websites like Facebook, LinkedIn, MySpace, and Twitter have exploded due to their massive popularity with foodservice industry marketing reps. The good thing about SEO and social media is that it's free, but it is also a great deal of work that requires a lot of time and consistency. The major problem that a lot of restaurants have is that whoever is managing their social media outlets doesn't have much marketing experience and is bombarding their current clientele with obnoxiously repetitive messages. The keys to being successful when utilizing different social media tactics are to be creative, consistent/up-to-date, personable, and make your posts worthwhile. Respond to comments and complaints in a timely manner. Make the customer feel directly connected to you and vice-versa. More Tips on Marketing: - Focus on current clientele. When you focus on gaining only new customers, you are spending 7-10 times more than you would if you focused on increasing your current sales through repeat customers, up-selling, and increasing party sizes. Earn more money from money that has already walked in the door. - Try different tactics like bounce-backs, loyalty programs, email marketing, partnerships, event marketing, and internal merchandising. - Your marketing IS NOT working if you can't see a direct connection between your marketing and sales. - 3-6% of your sales should be dedicated to marketing. - Make sure that your menu is fluid, concise, and interesting. - Have one central message. Make sure your staff believes it and abides by it. - Test new items based on what is doing well in other places. - Encourage guests to bring more people with them the next time they visit. - Know where you stand compared to your competition and offer something that you know they can't. - Make alliances with businesses that are not direct competition. - Be consistent. Are there any topics that you would like to hear more about? Don't forget that we love feedback! Either leave a comment or email us! firstname.lastname@example.org email@example.com
More and more venues are switching over to greener practices and equipment, but it seems as though some restaurant and quick-service owners aren't sure where to start or if they can even afford it. The reality is that going green is going to cost you some money initially, but any change you make to your business will. However, changing your habits to help the environment actually saves far more money in the first year alone than you will spend altogether. Whether you plan on make a few small changes or going all-out on new equipment, you can still make a huge difference. According to PG&E's FTSC, restaurants use 500,000 kilowatt hours of electricity, 20,000 therms of natural gas, and 800,000 gallons of water, which comes out to more than 490 tons of carbon dioxide per restaurant each year. Just making one or two changes can cut back costs both monetarily and environmentally. Where Do You Start? Before looking into big expense tactics to conserving energy, take a look around your venue to see where you are being most wasteful. Most likely you are using more electricity than you really need because your appliances and lights stay on much longer than they need to be. Creating shutdown schedules and using timers on appliances or outside lights can save you huge sums of money each year. One restaurant owner in Boston even put motion sensors on the lights and fans in the restrooms so that they were only in use when someone was present, which ended up saving him $2,000 by the end of the first year. Another way to make an impact is to change to non-toxic products, such as cleaning solutions and paints. Also try using chlorine-free paper products and reusing grease for other purposes if you're not sure how to dispose of it properly. You can also try: cutting back on preheat times and cooking space, making good use of a timer, preparing food in bulk when you can, using lids to keep in heat, temporarily turning off door heaters on refrigerators and freezers, and maintaining and cleaning all of your equipment. Making Small Changes When people think of "going green" they think of recycling projects and basic conservation efforts. There are a number of ways to do both and it just takes a little creative thinking. The core idea of conservation is to use less, so do it! This means using less paper, packaging, water, electricity, Styrofoam, and harmful chemicals. Change out your current Styrofoam or plastic to-go containers, straws, and cups with paper ones and have your new menus made out of recycled products. Swap your toilets out with low-flow ones and swap your urinals with waterless models. To cut back on the emission of harmful gases, opt for locally grown produce that won't have to travel hundreds of miles to get to you. You might even want to consider having a bicycle delivery service if your business relies on a lot of outside sales. Making a Bigger Investment If you plan to make even bigger changes to your restaurant or foodservice business, there are a number of different ways that you can do so. Purchasing ENERGY STAR® appliances can be costly initially, but the savings add up very quickly. You can also get rebates from energy companies. Other things to look for are self-contained or "connectionless" appliances that use far less water, walk-in cooler curtains, and bigger hoods for ranges and fryers that collect more waste (5-6' instead of 4'). If you don't want to purchase more hoods for you kitchen, then try grouping heavy appliances together. Not only will this cut back on how much waste escapes, but it will also cut back on cooling expenses for your kitchen. Creative Ideas from Restaurant Owners & ENERGY STAR® - Use night curtains on display cases to keep in cold air and to save energy. - If you have fans, utilize them more than your AC. Researchers have found that energy use increases 4-5% every time you lower your thermostat by 1 degree. You can cut your costs by 12-15% just by raising the thermostat 3 degrees. - Offer a discount to customers on to-go orders if they bring their own Tupperware. - Compost trash to cut back on trash pick-ups costs by up to 45%. - Switching just 8 of your regular light bulbs that are used for 16 hours a day to incandescent bulbs can save you $342 annually. - Changing the defrost cycle on freezers from 70 minutes to 15 minutes saved one restaurant owner $800 annually. - Putting a special film on your windows can cut back on energy costs and make your guests more comfortable. - Installing solar panels can earn you an energy rebate depending on where you live. - A bakery owner in Battery Park City planted herbs on the roof to insulate the store and to improve air quality. - A store owner in New England wrapped the first three feet of his hot water-out pipes with insulation to conserve heat. For more tips on how to "go green" check out these sites: ENERGY STAR® NPR: Restaurants Set Sights on Going Green USA Today: Can Restaurants Go Green, Earn Green?
If you are new to the restaurant business or have decided to open a venue, you are probably aware of most of the health codes that apply to the service industry. However, there are most likely some regulations that you weren't aware of and that you might have forgotten to abide by. Here is a simple guide to following health code regulations and what you should know before getting a visit from the inspector.
Typical Things Inspectors CheckDepending on your state or county, the health codes could differ slightly. Most states however, check for pretty basic things. You just need to take preemptive measures. One of the first things that anyone who enters your kitchen will notice is the cleanliness (or vice versa). Bacteria can be found anywhere and kitchen equipment that isn't cleaned properly will be covered in it from top to bottom. Make sure that all equipment is cleaned properly with the right chemicals. Food preparation and storage is another huge factor that comes into play. There are very specific guidelines about where food should be stored and what it should be stored with. - All food must be covered or wrapped and stored at the appropriate temperatures, no exceptions. - All produce must be washed thoroughly and must be kept away from raw poultry during preparation. Frozen foods must be thawed according to certain health standards. Heating and re-heating methods must follow set guidelines. - There should be minimal, if any, hand contact with prepared food. All employees must wash their hands thoroughly before handling food, must have hair pulled back, and may not eat or drink near restaurant food. - All equipment should be cleaned and sanitized throughout a shift, not just before and after. - All food and beverages must be labeled according to shelf life and may not be served after specified date. - All ingredients and food must be purchased and delivered from approved sources. They may only be used if they arrive in good condition. Good inspections are not just due to the cleanliness and presentation of your kitchen and staff. Your establishment will also be checked for rodents, other pests, foul odors, mold, overstuffed trash receptacles and the area around them, and the appearance of your restrooms.
What to Expect from an InspectorTypically inspectors will arrive without warning, but they do generally come just once a year so you will have a pretty good idea of when they might stop in. When the inspector does show up, make sure to ask for their credentials and let them know that you want to follow them around the venue. Inspectors will notice your willingness to correct things if you follow them and take immediate notes about violations, and may allow you to make some changes on the spot. Once the inspection is done, ask the individual to inform your entire staff about his or her findings. This shows the inspector and your staff that the proper measures will be taken to make improvements if necessary. Make sure to sign the report, which only indicates that you received a copy, but you don't necessarily need to agree with the findings. Never offer food or other things to an inspector as a way of bribery. Never refuse an inspection because the health department is still capable of getting an inspection warrant.
Action to Take in Case of a CitationNo matter how careful you are there is always a possibly of missing some small detail that an inspector will surely notice. Their job is to notice those small details. You have to learn to have a very keen eye for things that are out of place or not properly taken care of. Most likely you can correct the small things that you are cited for while the inspector is still present. If the problem is taken care of immediately and appropriately, it is likely that the inspector will remove the citation. If for some reason you don't understand why you received a citation then ask. Inspectors are trained to answer any and all questions about restaurant health codes and they will be more than happy to help you understand. If you don't agree with the citation, do not say anything to the inspector because this can only stir up trouble. Sign the report and appeal the decision later.
MORE RESOURCES:FDA Model Food Code (National Restaurant Association) How to Prepare for a Health Inspection (National Restaurant Association)
Not Sure If You Should Invest in a Floral Case?Why not? Any way that you can boost sales and help your business is well worth it in the end. The initial investment is easily taken care of within no time, especially if your business is a hot spot for family time and dates. If you don't think you have enough room to buy another piece of equipment, then you should definitely consider checking out a smaller floral case. No matter the size of the case, a great display for your products is better than no display at all. The advantage to the True Floral Cases is that they have mirrored interior backs to give off the impression of more space.
They Aren't Just for FlowersThe common misconception about floral cases is that they can only be used for flowers. The true is the lights are a little softer so flowers won't get burned and the fan blows more gently. However, the case temperature settings are exactly the same as other refrigerator units that are commonly used in all kinds of businesses. What this means is that you can store other products that your business sells rather than flowers during the times that there are a big gap in holidays. Not sure what else to store in your floral cases? If you work in or own a restaurant, you probably have things that you sell and that you might want to display. Wine, cakes, pies and chocolate are just a few examples on what you could display year round. By showing off these items, your sales could sky rocket. When the holidays roll around you'll be prepared to store flowers that guests can purchase for a special someone or a special occasion.
Be a Step Ahead of the CompetitionHow many restaurants or cafes have you been to that display and sell their products rather than just on a menu? They are probably pretty few and far between. You can have an edge on the competition by providing merchandise to your customers and putting the idea in guests' heads that they should buy that extra bottle of wine or piece of cake to take home.
EXTRA TIPS:- True Refrigeration offers a one year parts warranty and labor and a five year warranty on the compressor and condensing units. - Mission Restaurant Supply stocks GDM-23FC 1 Door Floral Cases, GDM-49FC 2 Door Floral Cases, and GDM-72FC 3 Door Floral Cases. What does that mean for you? FAST shipping! - Mission Restaurant Supply offers FREE shipping, lift-gate, and notification before delivery on select True products. - Features/Benefits:
- Energy efficient, thermal glass.
- Option of chocolate, red wine or white wine thermostat.
QUESTIONS TO ASK:- Can I purchase a floral case for my home business or privately owned business?
- Yes. Just make sure that you have enough space for the floral case before making the purchase.
- True Refrigeration would be happy to send someone out to your business or home to help you out.
- Yes. Mission Restaurant Supply offers the bottom dollar price on all True Refrigeration products.
MORE RESOURCES:- Information about our floral cases:
Floral Cases are a great way to showcase the fresh, colorful flowers and arrangements that you have ready for sale at your business. Designed to prolong the freshness and the lifespan of your blooms, these flower cases will deliver quality service to your operation while boosting sales and your bottom line! True Refrigeration is one of the most trusted brands when it comes to commercial refrigerators, freezers, and flower cases. Depending on the size of your business and what kind of business you run, there are many options available. Here is a quick guide to purchasing your commercial floral case.
Timing is EverythingNo matter what you are shopping for you should consider a timeline for your business. If the product seriously affects your sales, the sooner you buy it the better. Marketing for holidays well in advance will also greatly improve your sales and alert customers that they can place orders long before the holidays roll around. You also might want to consider birthdays, anniversaries, and graduation announcements along with specific discounts for each one so that customers that have purchased products from you before will return and give great referrals.
Case Size is a FactorThe larger your floral case is, the more flowers you can stock and sell. No matter how big your business is or how much you rely on flower sales you need to consider the fact that when holidays come up you will need the space provided by a larger case. For gaps between holidays, you can spread out your products and allow more space for your displays. If your business is pretty small or you don't rely heavily on these sales, then buying even a small case would still be a great investment in the long run.
Variety in Your ProductsThe most obvious use of a floral case would be for the purpose of keeping your flowers fresh and beautiful. However, you might want to look into providing other products for your customers, such as pretty plants for around the house or small accessories that would go with the plants. A floral case is not just a case -- it is also a display case for other gifts. Customers love variety and they love to know that you have products that go well together. Pairing products is just another way to increase sales. At Mission Restaurant Supply, we stand by our products and bring you only the best equipment and supplies no matter the occasion. Feel free to call us at 800-319-0690 with your questions or comments!
So you have made the decision to open a restaurant, whether it be a privately owned or franchise restaurant, and you are ready to get the ball rolling in the construction process. Obviously the first step in any business plan is to figure out what kind of budget you have and how much of your money is going to go to each step of the construction. Knowing who to talk to in the beginning and who to keep in contact with throughout the years of your business will most certainly help to determine your future success.
Know the Rules & RegulationsNo matter where you decide to build your restaurant, there will be zoning laws that affect the type of businesses that pop up around you and that affect your taxes. Not only do you want to choose a lot that is in a commercial zone, you also want to build your establishment near businesses that will bring more traffic to your area, such as movie theaters and malls. City officials and the zoning department will let you know if you chose an appropriate location, but you will also need to be checked out by the Environmental Protection Agency before starting construction. - Ask your city utilities department when you need to set up an account. Before the construction of your restaurant is finished you will need to start paying for gas, water, electricity, cable, trash, etc.
Construction is UnderwayThe first step you need to take is to meet with a consultant and a commercial kitchen designer. Depending on the kind of food you plan to serve and how big your operation will be, these two people can help you to figure how large your kitchen needs to be and what equipment is absolutely necessary. Next you need to find an architect and an engineer. Your architect will draw up the plans for your restaurant and the engineer will let you know if the building is according to code and ready to be put up. Your architect, interior designer and general contractor will work closely to make sure that your ideas come to life as accurately as possible. Your interior designer should have an extensive portfolio and if they know your general contractor or architect from a previous job you know you're in good hands.
What comes next?It's time to start pouring the foundation and putting up the walls. You will have two different carpenters - framers and finish carpenters. The framers are responsible for putting up the body of your restaurant, while the finish carpenters work on all the final details. The only thing these two types of carpenters won't take care of are the insulation of the building and the roofing. Your electricians and technicians will make sure that all of your wires, electrical outlets, and lighting are done correctly. The interior of your restaurant will slowly come together as your painters, carpet layers, and interior designer add finishing touches. The last thing to take care of before final inspections are done is to have a landscaper take care of the outside décor and to hire a graphic artist to design all of your menus, business cards, gift cards, posters, to-go menus, gift certificates, and flyers. Once your final inspections are done, you are ready for business!
EXTRA TIPS:- You must run your plans by the Department of Building and Safety, your County Health Department, and the Fire Marshall. - Did you know that Mission Restaurant Supply offers commercial kitchen design services? - Make sure that your interior designer has an extensive portfolio. Most of them have a contract that requires half of the money up front, so if you become unhappy with the job they are doing you could be out a lot of money. - Research, research, research. - Selecting glossy paints saves time when cleaning or repainting, and provides a nice glow in your dining room. - For cleaning purposes, try rugs instead of carpet. - Try zero scaping outside of your restaurant to cut back on allergens, bugs, and cost of upkeep. - ALWAYS ask for references.
QUESTIONS TO ASK:- Interior designer & architect: Have you worked on restaurants before? What is your proposal on how to save money? Do you have a portfolio? - Food service consultant: What is the absolute necessary equipment? What equipment will make my kitchen run most efficiently? What equipment can I go without or buy later? - Equipment dealers: Do I have to pay shipping on large orders? What kind of warranties do you offer? What are the most trusted brands and why? - General contractor: Are all of your licenses up-to-date? Do you have your certificates of insurance? Have you worked on restaurants of this scale before? - Graphic artist: Do you have a portfolio? Do you have your own software? Do you do web design as well?
MORE RESOURCES:- A restaurant construction checklist by Mosser Design:
If you are new to the restaurant business you probably have a lot of unanswered questions. No matter how ready you feel for the big day when you finally open your doors to the public you may not realize that you actually have a lot more work to do. You will be competing with huge franchises as well as small family-owned restaurants that have been around for years and have a strong reputation. There is nothing wrong with being too prepared. Here is a simple guide to being ready for your restaurant's grand opening.
Make Sure That You Have Well-Practiced Chefs and CooksNothing is worse than having multiple individuals in your kitchen that have their own cooking styles and habits. The minute your chefs and line cooks step into your restaurant they should have a strong understanding that the food will be prepared to your liking and that everyone must prepare it the exact same way. Consistency with your food keeps people coming back because they expect to get the dish they loved the time before. If there are any flaws or changes, the patron will notice and most likely they won't return. Your cooks and chefs should be well-versed in the recipes, serving sizes, cooking styles, and flavors of the dishes on your menu, and should be tested until there is consistency across the board.
Prep Your Servers, Bartenders, and HostsYour hosts should have a general idea of what food you serve and certain menu items to suggest to guests, especially appetizers. Simply by mentioning that the patron would love a certain dish will most likely result in more sales. Your servers should not only be able to suggest dishes, they should know what their favorite items are, what all of the ingredients are (in case of food allergies), and be able to suggest a drink that would go great with the meal. Your bartenders need to take it one step further. They need to know a lot of information about your specialty drinks and wines. Knowledge of good wines means selling more expensive wines by the glass and bottle, which results in much higher revenue. Sales from the bar can be most lucrative. Lastly, make sure that all of your staff works together and helps each guest individually.
Marketing is KeyNot only do you need to know how to market your restaurant, but you also need to know where and who to market to. Most likely there is a magazine or newspaper in your town that features certain restaurants, especially if they are asked to come to your grand opening and be a special guest. Marketing for others will create allies and will greatly help your reputation just by word of mouth. Know what kind of crowd you want to market to and what part of town would be the best to reach out to (at least in the beginning).
Plan a "Soft Opening"Soft openings are a great way to bring attention and new guests to your restaurant. The idea is to have a special event before you open your doors to the public for those individuals that helped your restaurant in some way or will be able to help your restaurant in the future. This includes wine reps, liquor reps, important figures or officials in your city, journalists, and family members of your employees. Family members will be the most likely to bring in more guests with them the next time they come and journalists will be grateful and willing to write you a wonderful review. This event also allows you to work out last minute kinks with your food or presentation (even though there really shouldn't be any at this point) and make your staff feel more comfortable about the big day.
Plan Future EventsOther than your soft opening, your grand opening is your first opportunity to market your restaurant even more. Planning events that will be taking place at your restaurant in the near future will prompt guests to make plans to return. Some ideas for this are hosting a wine dinner where your food is paired with some of your delicious wines, having a food tasting where guests can try small samples of certain items (drinks not included so you can make a profit), and offering to cater private events at a discounted rate to guests that plan to book their events before a certain date.
EXTRA TIPS:- Make sure to have a take-home menu for guests, starting with your soft opening. They need to be able to study your menu before returning and it will allow them to work up a craving for something new. - Plan events that will make guests feel like it is free, but where you are making some kind of profit. Offer free food with a cash bar or a few free drinks with the purchase of a meal. - Have a food tasting with your entire staff so that describing the items is a breeze for them. - Introducing your head chef and managers to guests will make them feel important and they will want to become regulars at your establishment.
Executive chefs, sous chefs, line cooks, culinary students, housewives, and just about anyone that's ever prepared a meal all have something in common: the tools they use in the kitchen. Most novices, at-home cooks, and even respected chefs don't need the expensive specialty tools sold at high end outlets to whip-up a meal. If every executive chef in the US were asked to pick the three tools they use most often during the course of their work day I'd be willing to bet one tool would find itself on every single list: a knife. Obviously, the shape and size of the knives would vary, but the fact is kitchen knives are one of the most essential culinary tools. That being said, it's important to pick the right knife for the job. FORGED KNIVES VS STAMPED KNIVES: Forging is a method that involves heating steel or steel alloy at extremely high temperatures then setting and hammering the steel into a desired blade shape. Once the steel is forged into a blade it's heat-treated, ground, polished and sharpened. The end result is generally a thicker and heavier blade that's able to retain its sharpness longer while remaining properly balanced. Stamped knives are "stamped" or cut out of sheets of rolled steel. Although stamped knives are lighter and more affordable, they lack the quality and balance of forged blades and usually need to be sharpened more frequently. DIFFERENT STYLES:
CHEF'S AND COOK'S KNIVES:
- All-purpose knife
- Vary in size (6-12 inches in length), 8 inch being the most popular
- Wide, curved edge ideal for chopping, dicing, mincing, and slicing
- All-purpose knife
- Vary in size (usually 2-4 inches in length) and style (sheep's foot, spear point, chef's style, clip point, tourné)
- Smaller size ideal for garnishing and peeling
- All-purpose knife
- Between paring and chef's knives in size (6-7 inches generally most popular)
- Useful when cutting non-solid fruits and vegetables, like oranges and tomatoes
- Commonly referred to as the "Asian Chef's Knife"
- All-purpose knife generally lighter, shorter (5-7 inches in length), and thinner than chef's knives
- Straighter, more blunted edge ideal for chopping, dicing, mincing, and slicing
- Primarily used for cutting and slicing meats
- Long and narrow knife (usually 8-14 inches in length), often has a rounded tip
- Long, flexible blade makes it easy to cut meat into thin slices
- Used to separate bones from meat
- Narrow blade (4 to 8 inches in length), either flexible or stiff
- Flexible boning knives are great for fish and poultry, while stiff boning knives are better suited for beef and pork
- Serrated knife used to slice loafed bread or food with a hard outer surface and a soft center
- Shorter and heavier than a slicer (6 to 12 inches in length)
BUTCHER KNIVES AND CIMETERS:
- Suitable for chopping, dicing, mincing, and slicing meats, as well as trimming and cutting joints
- Long, wide knife with a breaking blade (8 to 12 inches in length)
- Used to pry open oysters
- Short knife (3 to 4 inches) with blunted edge and tip
- Used to cut through and split bones
- Thick, heavy blade is rectangular in shape and very stiff
- Light-duty "Chinese Cleavers" are similar in shape but aren't intended for the same use
Choosing the correct knife for different culinary duties usually isn't difficult. Obviously, it makes more sense to use a large chef's knife to slice a watermelon than it does to use a small paring knife! There are other things to consider when choosing the right knife, though. The blade of a knife is extremely important, but the handle can't be overlooked when deciding which knife to purchase.
Food-borne illness is a genuine scare in the food service industry so cleanliness keeps the doors of restaurants, bars, hotels, and other eateries open for business. An easy way to avoid contamination and keep the health department happy is to use knives with anti-microbial handles. These handles act as a safeguard against the growth and spread of microorganisms. Although there are a number of materials used for knife handles, in the food service industry it's absolutely necessary to use a handle that's going to reduce the risk of food related infection.
Although most restaurants have become more conscious of adding healthy menu items or offering fewer dishes perceived as unhealthy, you'll still find deep fried entrees on the carte du jour. It's hard to resist a heaping mound of crispy, golden french fries or beer-battered southern fried chicken! If you have a hamburger on the menu more often than not it's accompanied by some form of deep fried goodness. It doesn't take a lot to make fried fish or onion rings taste delicious but it also doesn't take much for them to taste inedible either. The number one priority of restaurant owners and operators is to make sure the customer is satisfied with their meal when they leave. Their second priority is keeping food and operating costs low. The oil used in deep fryers is not only responsible for making fried food mouthwatering, it's also a HUGE operating expense. To ensure the flavor of fried food is never compromised and the cost of shortening remains low, it's absolutely necessary to filter your oil! We've already established the importance of filtering your fryer oil: assuring food quality and reducing operating costs. But what choices are there for filtering? grease filter cone rack. These are perfect for restaurants and bars that only have a few fried items on their menu. All that's needed is a grease filter cone rack, grease filter cones, and a large stock pot. To filter the oil, insert a grease filter cone into the rack and then place the rack on top of the stock pot. Fryers have a drain valve in front of the unit. Attach a separate hose or over-flow pipe to the drain valve and gradually let the oil run through the filter cone into the stock pot. The paper filter cone will collect crumbs and food particles that can cause unwanted taste transfers. By reducing the number of contaminants in your shortening you'll also maximize the life of your oil. Not only will your fried food taste better, you'll also get more use out of your expensive oil! For high volume restaurants that primarily offer fried menu items it's probably necessary to buy a portable fryer filter machine. When using a fryer filter machine you simply roll the low-profile, portable unit under the fryer's drain valve and slowly drain the oil from the fryer into the filter. Once the oil has been filtered, a return hose pumps the oil from the filter back into the fryer's vat. There are also fryers that have built-in filtration systems installed by the manufacturer but they are often expensive and unnecessary for Mom and Pop restaurants. Of course, oil has to be replaced regularly; but to enhance the taste of your fried food and reduce operating expenses it's important to filter your oil weekly if not daily. For more information about fryers, portable fryer filter machines, and grease filter cone racks visit Mission Restaurant Supply!The least expensive way to filter oil is to use a