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Fresh flowers are a timeless gesture, and they are seen in many different foodservice applications, from hotels to catered banquets, convenience stores and hospitals.

For a florist, having adequate floral coolers is vital to prolonging the freshness of their inventory and maximizing profits.

Ensuring you get the most life out of each cut flower and arrangement begins with the floral cooler, not to mention the aesthetics of displaying your arrangements in a sleek cooler, can help boost sales.

Despite their physical similarity, floral coolers are different than your standard commercial cooler counterparts.

Here, we answer some of the most frequently asked questions about them:

WHAT MAKES A FLORAL COOLER DIFFERENT FROM A COMMERCIAL GLASS DOOR REFRIGERATOR?

Though they may look the same from the outside, it's the inside that makes floral coolers different from commercial food or beverage coolers.

Temperature, humidity, and airflow are all important factors in maintaining the lifespan and freshness of flowers, and these three things, along with the cooling mechanism that controls them, comprise the biggest differences between a floral cooler and a glass door food or beverage cooler.

Since food and drinks are denser than flowers, a standard commercial refrigerator is designed to quickly cool them down, without much regard for humidity. Conversely, the specially-engineered cooling systems in floral coolers are designed with temperature AND humidity in mind.

WHAT HUMIDITY LEVEL AND TEMPERATURE IS NECESSARY TO KEEP FLOWERS FRESH?

Floral coolers are designed to hold the humidity within the cabinet at a higher level than a standard glass door refrigerator; the optimum humidity level is 95%, while the minimum is 80%.

This humidity is strategic, as it decreases the amount of moisture the flowers may lose to the surrounding air, thereby prolonging their vase life and keeping them from wilting, dehydrating, or burning out prematurely.

Floral coolers also have a baffled airflow which ensures adequate circulation at low velocities, which is less harsh than the higher velocity, fan-driven airflow in a standard commercial cooler.

Temperature is another important factor in the lifespan of fresh flowers. Because of their low density, flowers react to temperature changes very quickly.

Therefore, floral coolers are designed to hold the temperatures inside the cabinet at 35° F, which is slightly lower than a normal commercial cooler, and precision is key.

I FOUND A COMMERCIAL UNIT THAT'S ALSO MARKETED FOR FLOWERS- DO I TRUST IT?

Oftentimes, operators make the mistake of buying a unit from someone who says they've converted the system for flowers. Be very wary of these claims.

As mentioned before, the refrigeration systems in floral coolers are designed with certain differences than their commercial cooler counterparts that are vital to the flower's life and freshness, not to mention your sales and profit.

Making the necessary changes to a refrigeration system that can handle flower specifications can be very costly.

HOW MUCH MAINTENANCE IS REQUIRED?

Like any piece of refrigeration, floral coolers require some maintenance, but if well taken care of, they should last for many years.

Make sure you have proper airflow around the cooler and keep the refrigeration unit free of dust.

Having a small, hanging thermometer on the inside of the cooler is a smart, inexpensive back-up that will help you better regulate any unexpected temperature changes that occur.

Do you have more questions? Call one of our team members today at 1-800-319-0690 from Monday through Friday 8 AM to 5 PM (CST). We'd be happy to help you find the right unit for your business.