Going to the movies is often the best medicine after a long work week. Here at Mission Restaurant Supply, we love indulging in a trip to the Alamo Drafthouse Cinemas.
The Alamo Drafthouse was founded in Austin, Texas, in 1997 by Tim and Karrie League. Today, there are locations across Texas and in widespread locales across the United States, from Denver, Colorado, to Ashburn, Virginia, to name a few.
Alamo Drafthouse is a favorite of movie aficionados near and far thanks to its delivery of quality theater experiences. For one, guests are spared of pre-show commercials and advertisements, and welcomed instead with customized content themed to the program.
“The unique thing about Alamo and dining in a theater is you lose the aspect of seeing your food. So what we really focus on is that first bite. That first bite has to wow you so you are going to want to go back for that second bite.”
Furthermore, the audience can watch their film without the distraction of cell phones or chatter, due to the theater’s strict policy against talking or phone usage of any kind. (Amazing, right?) The Drafthouse is also renowned for its special events and unique programming that take place throughout the year.
The viewing experience is further distinguished by the theater’s state-of-the-art projection technology and surround sound equipment. This focus on service and innovation has long attracted moviegoers and the attention of critics, such as Entertainment Weekly, which named Alamo Drafthouse the #1 theater in America.
All this aside, arguably the biggest draw to the Alamo Drafthouse (in our opinion) is their thoughtful food and beverage program. Whether it’s an ice-cold beer from a local brewery or fine wine from around the globe, a delicious, hand-crafted meal, or a warm chocolate chip cookie, guests can indulge in the theater’s impressive menu selections, all of which are made fresh and served to your seat by Alamo Drafthouse staff.
Jeff Mann is the V.P. of Food and Beverage at Alamo Drafthouse. He spoke to us about the challenges faced when dining in a theater. “The unique thing about Alamo and dining in a theater is you lose the aspect of seeing your food,” he said. “So what we really focus on is that first bite. That first bite has to wow you so you are going to want to go back for that second bite.”
Mission has been a partner of the Alamo Drafthouse group for many years, supplying them with the smallwares and equipment needed to succeed in this facet of their business, be it a refrigerated prep table, a piece of heavy-duty cooking equipment, metal shelving, or everyday kitchen supplies. Furthermore, with each new theater comes new menu possibilities and space limitations.
Our teams have worked together in great detail on these aforementioned challenges, designing efficient kitchens that are outfitted with the best tools on the market.
“I want our guests to be treated the same way that Mission treats me as a customer at Alamo.”
On a recent visit to their newly-opened theater in Austin’s Mueller neighborhood, we watched as Mann worked in the kitchen, crafting two pizzas (one gluten-free) with broccoli, slivered bell peppers, shredded cheese, tangy tomato sauce, and diced chicken.
The result was a delicious, hand-assembled dish made with fresh, quality ingredients. That dedication to quality, hand-crafted food is Alamo’s tried-and-trusted formula, and it is clearly one that works.
“We are in the hospitality industry and ultimately our job at Alamo is to make sure our guests have the most incredible experience they can,” said Mann adding, “I want our guests to be treated the same way that Mission treats me as a customer.”
We greatly value our food service partnership with the team at Alamo Drafthouse. In the years to come, we look forward to helping sustain their growth and watching as they continue to deliver memorable entertainment experiences to the country’s most discerning cinephiles.
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